Using one footage library across your website and social channels

Several channels can share footage without sharing an identical edit. The opening, framing, text and amount of context should suit the audience and the way the video will be watched.

Published: 2026-05-01

Several channels can share footage without sharing an identical edit. The opening, framing, text and amount of context should suit the audience and the way the video will be watched.

Leave room for the required versions

At the shoot, consider horizontal and vertical framing, readable captions and complete product views. Capture the additional shots needed to let short edits stand on their own.

Build each version around a clear thought. A website introduction may need context that a focused social demonstration does not; neither should depend on information missing from its own edit.

Test your own results

Check the final file's picture, sound, subtitles and next step before publishing. Use your own audience data and enquiries to review performance. Avoid assuming that a platform universally rewards one pace or style. Keep version names clear so updates reach the right channels.

Planning a film? Contact Kanon Film in Shanghai to discuss your brief.

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