One product, different customers: reshoot or re-edit?

Start with the decision each audience is trying to make. Two groups may need different explanations of the same product, even when many of the facts and images are shared.

Published: 2026-10-27

Start with the decision each audience is trying to make. Two groups may need different explanations of the same product, even when many of the facts and images are shared.

Write two viewing paths

For a hypothetical commercial coffee machine, an operator may need to understand daily use and cleaning, while a business buyer may focus on installation and service arrangements. Both versions should remain tied to verified product information.

List the shared shots first: the complete product, controls and relevant details. Then identify evidence missing from each version. Reordering existing footage will not explain a process that was never filmed.

Review each version on its own

Check that the opening establishes the right question and that the viewer receives enough context without watching the other edit. Record extra filming, graphics or narration before proceeding.

When a specification or product detail changes, check both versions. A common source-information sheet makes it easier to keep the facts aligned while allowing the stories to differ.

Planning a film? Contact Kanon Film in Shanghai to discuss your brief.

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