Commercial video and TVC production
Develop a commercial around a defined message, audience and placement rather than a visual style alone.
Creative and production
Discuss the concept, script, storyboard, shoot or visual production, editing, sound and final versions. Technical tests can reduce uncertainty for complex shots.
Usage and approval
Confirm talent, music, location and visual rights, plus the channels and territories where the finished work will appear.
Versions for different markets
Provide the product version, approved brand wording, target market and intended channels. Review packaging, on-screen text, units, subtitles and voiceover for each version. Confirm the language reviewer and usage scope rather than assuming that translating the script completes the work.