Video production insights
Practical guidance on briefing, filming, AI imagery and reviewing your next video. Written for the people who commission and manage film projects.
- How to keep a creative review from producing five different scripts
- Reviewing product animation: explanation and evidence
- Replacing a filmed product background with AI: what to capture on set
- What can you prepare before the product sample arrives?
- One product, different customers: reshoot or re-edit?
- Checking product scale in an AI commercial
- Can visitors understand your exhibition video halfway through?
- Interview questions that do not sound like a memorised script
- Showing product use without an on-screen actor
- Keeping brand colour consistent across filmed and AI images
- How to find the approved version of an AI shot
- Rehearsing a one-take commercial
- What a director's treatment should explain
- Mood film, technical test or product demonstration?
- A beautiful opening that leaves viewers guessing about the product
- A corporate film does not have to follow the company timeline
- When to test a difficult shot before a fixed product launch
- Reviewing character consistency in an AI commercial
- Sharing unreleased product material for a film
- Metal and glass products: choosing filming, AI or 3D
- Planning horizontal and vertical versions of one commercial
- What to ask after seeing a production company's big-brand work
- A more distinctive factory film starts with a process worth explaining
- Making AI and live-action shots feel connected
- Comparing commercial concepts on the same terms
- Keeping logos and packaging accurate in an AI product film
- Filming digital accessories: demonstrations and test conditions
- Jewellery videos: craft, light and wearing scale
- How long should a corporate film be?
- Filming an education organisation: classes, work and permissions
- Using one footage library across your website and social channels
- Pet-product videos: real use, patient observation and a safe set
- Planning a TV commercial from idea to final versions
- Home and building-product videos: dimensions, installation and use
- Evaluating a corporate video's contribution to enquiries
- Sports-equipment videos: movement, fit and conditions
- Service-business films: make the customer journey clear
- Corporate film production: brief, shoot, review and delivery
- Building credibility in a corporate film
- Planning business social videos around customer questions
- Finding corporate-film topics in your customers' questions
- Financial-service films: clear processes and complete information
- Travel and hotel videos: explain the place as well as the mood
- Designer-toy videos: unboxing, finish and scale
- Food videos: process, texture and a truthful presentation
- Baby and family-product videos: clear steps and suitable conditions
- Fashion videos: fit, fabric and everyday styling
- When should you update a corporate film?
- Food-company films: make the production process understandable
- Automotive films: connecting exterior, interior and driving shots
- Beauty videos: swatches, application and fair comparisons
- Fragrance-product videos: showing what the viewer cannot smell
- Turning an advertising idea into a production plan
- Explaining technology in a manufacturing-company film
- Public-service videos: fact checks and version control
- Healthcare films: getting professional information right
- Combining a prepared company film with a livestream
- Ecommerce product videos that answer a buying question
- Reviewing an edit: clarity first, then rhythm and sound
- Writing a corporate-film script with filmable images
- Preparing an exhibition film for silent viewing and live playback
- Camping-product videos: setup, packing and suitability
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